eLEARNING SHORT COURSE
Search Engine Optimisation
Search Engine Optimisation
Course Content
Course Delivery: Online. Login at any time that suits your schedule
Course Duration: 1.5 – 2 hours to complete
For those who aren’t familiar with it, searching for things online might feel like magic. You type a few words into the search bar, click a button, and bam!—the answers to your questions are at your fingertips. But why do certain webpages show up at the top of the results page? The answer is search engine optimisation (SEO).
To begin with, SEO isn’t some kind of magic trick. It takes a well-thought-out strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many people as possible by boosting your search rankings and visibility. You’ll start with the basics, like keyword research and selection, then move on to more advanced topics, such as technical optimisation and how to fine-tune your content.
You will receive a completion certificate upon finishing your online course. Certificates are sent via pdf to your nominated email address.
Search Engine Optimisation (SEO) Basics
SEO Keyword Research and Selection
15 Factors That Affect Your SEO Rankings
Optimising Content for SEO
Technical Optimisation for SEO
Check Your Understanding
Summary
